Setting up my Etsy shop during this time has been a real learning experience. One to which I wish I would have been introduced to The Handmade Seller's Magazine awhile ago. The Handmade Seller magazine was made to help creative entrepreneurs build a business around their talents.
For years I heard that I was an extremely talented seamstress and should use my talents to sell my creations. So, I began to sew my creations and took some pictures to post. I figured that once I set up my Etsy shop, sales would come in by the dozens and it would be that easy. Wow! Was I wrong. The "how to start an etsy shop" was not that easy. I had absolutely no clue what to do next, how to generate leads and sales and how to get organized to take my sales to the next level. And to top it off, I didn't sell anything those first few months.
The magazine really helps you to learn and grow. My favorite spot on their website is the Diagnosis Center where you can trouble shoot your shop's problem areas. It helped me to understand conversion rates (basically how you turn views and likes into sales and at what rate this should happen at). It also suggested what to do if your shop isn't getting any views or has low views. There is so much more to online shopping than one brain can even fathom.
Take advantage of their handmade seller courses, where you can learn everything from branding, blogging, customer service, photography and marketing. Often times we are great at crafting but lack the skills necessary to become an entrepreneur. The Handmade Seller's Magazine is a great tool to make your shop profitable, operate smoothly, and best of all, enjoy every moment of it. Be sure to check out their facebook page.
And how am I doing with my shop, you ask? Well, I've been officially on Etsy since 2010, but just recently began selling my creations with a goal to turn it into a business. I have a total of 974 sales. Last year I ended the year with 259 orders and $8000 in sales. I'm really looking forward to expanding my business this next year and I plan on using the Handmade Seller's Magazine to help me do just that!